Low- and no-cost tools that win customer loyalty
Whether you’re setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in the door and keep them coming back. The Ultimate Small Business Marketing Toolkit gives you the resources to do just that, with a wide variety of cost-effective marketing techniques you can use to turn your business vision into reality.
Packed with dozens of worksheets, real-life examples, and step-by-step instructions, this all-in-one resource guides you through eight easy-to-follow marketing milestones. Armed with the tools in this book and on the CD-ROM, you’ll be ready to
- Develop targeted customer profiles using affordable market research techniques
- Get inside the heads of customers and learn what makes them tick
- Navigate your marketplace and turn obstacles into opportunities
- Establish winning partnerships that support your company’s growth
- Sell your brand to the world using brochures, Web sites, direct mail, and advertising
“Pushes your bottom line to a breakthrough level of success.”-Peter R. Russo, Director, Entrepreneurship Programs, Boston University School of Management
The Ultimate Small Business Marketing Toolkit: All the Tips, Forms, and Strategies You’ll Ever Need!
Learn What It Takes To Outrank Your Competition.
It’s a jungle online and competition is fierce. You want to build your business with online marketing techniques like Search Engine Optimization (SEO) and social networking but you don’t know where to begin. That’s where this book can help. Marc Menninger, online marketing expert, will step you through the top 50 tips that will help you outrank your competition.
In this book Marc will reveal his insider tips to:
- Blast your website to the top of search engine results (Tip #25)
- Drive more customers to your door with a popular iPhone app (Tip #10)
- Make one change to your Facebook Fan Page that can shoot it to the top of the search engines (Tip #16)
- Generate quick revenue for your business with a single e-mail message (Tip #46)
- Produce a 30-second video commercial for your business-for only FIVE DOLLARS! (Tip #17)
- Register your site in the most powerful online directory-for FREE! (Tip #35)
- And MUCH more!
These quick, actionable tips will give you everything you need to get started with your online marketing strategy. Follow these tips and start to Outrank Your Competition today!
Outrank Your Competition: 50 Online Marketing and SEO Tips for Small Businesses- Learn How to Get More Traffic, Get More Business and Get More Customers
September 11th, 2011 in
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If you are a small business owner or professional practitioner this book is for you. Sadly, the odds are you are NOT employing the simple, but effective strategies outlined in this book. Missing these easy to apply Internet Marketing Secrets is costing you clients, customers and business.
Cyberspace To Your Place: Internet Marketing Secrets for Your Small Business and Professional Practice
“No one knows how to use the weapons of the trade better than industry expert Jay Levinson,” said Entrepreneur magazine. And this is “the book of a lifetime” from the man whose take-no-prisoners approach has revolutionized small-business marketing strategies. Culled from years of experience, it is the reference for small-business owners, managers, and home-based business folk alike.
Mastering Guerrilla Marketing: 100 Profit-Producing Insights That You Can Take to the Bank
The essential resource for building a global community of customers.
How to Say It®: Marketing with New Media provides business owners with the tools they need to effectively market their company to today’s ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited schedules and budgets.
How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-zines, Blogs, and Podcasts
Straightforward guide to building marketing programs
This no-nonsense, hands-on guide is the entrepreneurial marketers’ battle plan for a successful marketing program. Marketing for Small Business Made Easy contains specific action steps and to-do lists for every step of the marketing process. Real-world anecdotes and specific examples from well-known start-ups demonstrate the book’s practical skills. Author Kevin Epstein cuts through the buzzwords and marketing jargon to offer you cutting-edge advice on a variety of traditional and high-tech tools, from billboards to blogs.
September 5th, 2011 in
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Learn how a small business can turn its customer database into a powerful asset. Benefit from the fundamentals of database marketing and start applying the concepts to your small businesses today. Easy to read, fun, and graphically demonstrates:
* How to by-pass mass media and reach only those people most likely to visit your retail or service business
* How to build long-term relationships with customers by marketing to them as individuals
* How to add information to your database and enhance your understanding of customer’s lifestyles, interests, and buying habits
* How to efficiently tailor different messages to different customers and increase sales
In Chapter 12: learn how Grassfields, a men’s clothing store, takes advantage of database marketing and increases store profits by 7.2% in one year.
Targetsmart!: Database Marketing for the Small Business (Psi Successful Business Library)
September 4th, 2011 in
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9 Comments
How local businesses are cashing in on marketing their businesses online. Take a step by step walk through how an expert internet marketer builds an online presence for his small business clients.
Local Business Insane Results: How local businesses are cashing in on marketing their businesses online
Small scale handicraft producers often lack adequate marketing experience or support structures, particularly for export. This manual, written in plain, jargon-free language provides vital information on customer contact, designing for overseas markets, presentation and packaging, quality control, supplying to specification and the formalities and documentation involved in exporting. This new edition includes updated information on export regulations and additional coverage of planning and marketing theory.
Export Marketing for a Small Handicraft Business (Oxfam Skills and Practice)
Learn how to use customer service as a powerful marketing tool, and how to measure the quality of your service as well as your customer satisfaction level.
Crisp: Great Customer Service for Your Small Business (Crisp Small Business Series)
